Search Engine Optimisation for YourSite

Our Full Search Engine Optimisation service ensures that YourSite gets the best possible results in Search Engines Natural or FREE search result pages.

In the world of Internet Business, whether you are selling products or services, one thing counts more than anything; being on the front page of Search Engines.

Using Adwords or Search Marketing on Pay Per Click advertising costs you money every time someone clicks your advert, and depending on how much you are prepared to spend dictates how often your advert will appear. So why not take advantage of FREE traffic from the search engines?

Search Engine Optimisation means YourSite is visible 24 hours a day 7 days a week and every click through to your site is FREE! The same amount of traffic paying for Adwords would cost you hundreds if not thousand of pounds a day.

For a minimal monthly outlay we ensure that YourSite is on the front page of Search Engines for your Products or Service all day everyday.

Search Engine Optimisation Service in Detail

KeyWord Research: Search Engine Optimisation starts with keyword research, it is the secret to boosting visitor numbers. Identifying how potential customers will get to YourSite is a crucial step in the Optimisation process. We often come across websites where the Key Words targeted are nothing like what an Internet searcher uses. We will determine the best keywords for YourSite which will get you as much traffic as possible. SEO and being a success online is a simple equation more visitors means more sales and prospects.

Current Positioning: Once we have analysed and established your set of KeyWords and Phrases we check your current position for each keyword.

OnPage Optimisation: OnPage Optimisation is a method of making YouSite relevant. So what does this mean? Think of it this way, a search engine’s role is to get people to websites that are relevant to the search being performed. Making sure that YourSite is relevant is all about the content of the site, the order in which it appears and of course making sure it is readable to the search engine spiders. As part of the process we evaluate the content of your website page by page and compile a list of content changes, which will improve the site’s ranking. If you are happy with the changes you can either get us or your own web designer to implement the changes.

Coding Optimisation: There are many aspects to the way in which a website is put together (coded) which can effect its performance on Search Engine Result Pages (SERPS). We analyse the coding of your website, including all the behind-the-scenes code. This is to ensure that all the correct tags are being used and that the site conforms to web standards. Our experience is that changing the coding of your website to use all best practice guidelines will dramatically enhance YourSite's performance.

SiteMap Analysis & Generation: Many sites overlook the use of a SiteMap let alone Google's SiteMap and Yahoo's URL list features. We can generate sitemaps for websites of any size using our unique tools. We can submit YourSite's web pages directly into Google and Yahoo using specialist tools we have developed and ones provided by Search Engines.

Ongoing Review and Maintenance: Search Engine Optimisation is an ongoing process. Once we have setup your site for SEO so the search engines can find YourSite, we continually review results and make performance adjustments. Permanent, reliable SEO does not happen overnight. If you want the best results possible and ongoing support, amendments and reporting then SEO-YourSite.com's monthly maintenance agreement will cover all of these requirements.

Ethical Link Building: Many SEO companies use black hat methods of linking. This means they try to fool the search engines by automatically submitting your website to thousands of link farms to increase the perceived popularity of your site. Whilst this can have an immediate effect, it will also produce long-term problems and may result in your site being black listed from Search Engine Result Pages (SERPS). We only ever create ethical 'white hat' SEO linking by researching and manually submitting to relevant content-rich websites, sites that will boost your rankings permanently.

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